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Today @ PC World Esquire First to Newstands with E-Ink Battery-Powered Cover: “Newsstands across America will come to life this September when men’s magazine Esquire rolls out the first magazine cover ever to use E-ink.”

(Via JCAtom @ Newsvine.)

How cool is that (at least for the novelty)? However, I can’t see it lasting long-term. There’s just not much need for print magazines to go through the expense of e-ink in a printed magazine. The future is digital distribution, which will save time and production costs, and allow media organizations to devote more money to content creation.

Both Sharp and Fujitsu demoed color e-ink technology years ago. When mass production finally takes off, there will be very little reason to maintain traditional hardcopy subscriptions.