Esquire First to Newstands with E-Ink Battery-Powered Cover

Today @ PC World Esquire First to Newstands with E-Ink Battery-Powered Cover: “Newsstands across America will come to life this September when men’s magazine Esquire rolls out the first magazine cover ever to use E-ink.”
(Via JCAtom @ Newsvine.)
How cool is that (at least for the novelty)? However, I can’t see it lasting long-term. [...]